A little about one of our partner brands, Michel Amazonka, which has been taking social media by storm.

Founded in 2015 by three sisters, MichelAmazonka is a Mongolian fashion brand that is more than just clothing. It’s a vibrant tapestry woven from tradition and modernity. MJ (oldest sister) oversees the brand’s operations, while Michel and Amazonka lead the creative direction, crafting intricate and beautiful designs that bridge . 

Where tradition meets conscious luxury: Michel Amazonka and Mongolian Gallery

Michel Amazonka's philosophy aligns perfectly with Mongolian Gallery's mission. Both brands champion Mongolian craftsmanship and quality, while upholding sustainable and ethical practices. Mongolian Gallery, a luxury sustainable boutique,  curates exceptional pieces that embody this very essence.

The brand does not stop at aesthetics, they specialize in fusing traditional Mongolian design elements with modern silhouettes. The brand operates with an in-house design team and product development department dedicated to research and experimentation. This allows them to reinterpret Mongolian heritage for a wider and international audience. Their collections consistently express the essence of Mongolian tradition and culture in a fresh, modern light, perfectly complementing the luxurious and sustainable pieces offered by Mongolian Gallery.

Michel Amazonka: A cultural ambassador on the global stage

MichelAmazonka currently employs a team of 42, with a significant portion specializing in various design fields. Their production takes place entirely in Ulaanbaatar, Mongolia. Looking ahead, the brand aims to expand their teach by opening stores in neighboring countries and increasing their production volume to meet growing international demand for their unique East- West fashion fusion. 

MichelAmazonka was first selected to by the Mongolian Olympic Committee in 2020 to design the 2020 Tokyo Olympics ceremony outfits and again for the 2022 Beijing Olympics. With that, they garnered international recognition for their beautiful and intricate designs. But this years 2024 Paris Oympic’s ceremony outfits have caught the world’s attention, trending all over social media and having multiple news outlets reporting on the designs. Their stunning designs for the Olympic ceremony outfits were lauded for their beautiful detail and expert craftsmanship. The intricate embroidery and traditional Mongolian motifs caught the attention of people globally, sparking a renewed interest in Mongolian cultural heritage. 

This couture brand transcends the realm of just fashion. They act as a cultural ambassador, showcasing Mongolian traditions on a global platform, a role they share with Mongolian Gallery. Their story highlights the power of sisterhood and unwavering dedication to their craft. As they continue to grow, MichelAmazonka is sure to leave a lasting mark on the international fashion scene.